The Top 10 Ways to Advertise on Facebook

Mar 7, 2023 | General, Tips and Hints

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Looking to expand your business through online advertising? With over 2.8 billion active users, Facebook provides an excellent platform for reaching your target audience. But with so many options available, it can be difficult to know where to start. That’s why we’ve compiled the top 10 ways to advertise on facebook, a comprehensive guide to help you navigate the world of Facebook advertising and achieve your business goals.

In this blog, we will be exploring the top 10 ways businesses can effectively advertise on Facebook. From creating engaging ads to targeting specific audiences, we’ll provide you with tips and strategies to help you maximize your advertising efforts and get the best results possible. So, whether you’re new to Facebook advertising or looking for ways to optimize your current campaigns, this blog is for you!

The Top 10 Ways to Advertise on Facebook

Mar 7, 2023 | General, Tips and Hints

1. Image and Video Ads

Facebook Ad Manager

The Facebook Ad Manager is a powerful tool that allows businesses to create and manage their Facebook ads. With this platform, you can set up campaigns, target audiences, and track ad performance. Ad Manager offers a range of features that help businesses optimize their ad campaigns, such as budget and bidding options, ad placements, and ad formats.

Creating a Facebook ad campaign is a straightforward process. First, you need to choose your ad objective, which can be anything from increasing brand awareness to generating leads. Next, you’ll create your ad set, which includes defining your target audience, selecting ad placements, and setting your budget and bidding strategy. Finally, you’ll create your ad itself, choosing from a variety of ad formats such as images, videos, or carousel ads.

Facebook Pixel

The Facebook pixel is a code that businesses can install on their website to track user behavior and optimize their ad campaigns. Once installed, the pixel can track actions such as page views, add to cart events, and purchases, allowing businesses to better understand how their ads are performing. By using this information, businesses can adjust their ad campaigns to target users who are more likely to take action.

2. Carousel Ads

Image and Video Ads

When it comes to advertising on Facebook, image and video ads are a great place to start. These ads allow businesses to visually showcase their products or services, capturing the attention of potential customers in a way that text alone can’t. By including eye-catching visuals, businesses can make a strong first impression and increase engagement with their target audience. And with Facebook’s robust targeting options, businesses can ensure that their ads are being seen by the right people at the right time. Whether it’s a short video or a striking image, using image and video ads on Facebook is a surefire way to attract new customers and boost your brand’s visibility.

Carousel Ads

The second way to advertise on Facebook is through Carousel Ads. These dynamic advertisements allow you to showcase multiple images or videos in a single ad, making them incredibly effective for storytelling and showcasing a range of products or services. With up to 10 frames available, you have ample opportunity to communicate the benefits of your offerings and entice customers to take action. Whether you are looking to increase conversions or drive sales, Carousel Ads are a popular choice for both Facebook and Instagram users. When used strategically, these ads have the potential to make a significant impact on your advertising efforts. Take advantage of the opportunity to showcase your brand in a whole new way. Try Carousel Ads today!

3. Collection Ads

Collection Ads

Moving on to the third way to advertise on Facebook, Collection Ads are a great option for businesses that want to showcase their products in an engaging and visually appealing way. This ad format allows you to feature a collection of items relevant to your target audience, making it easier for them to browse your offerings and find something they’re interested in.

By using a mix of images and videos, Collection Ads can help you tell a compelling story about your brand and ensure that your ads stand out in a crowded newsfeed. With the ability to add CTAs like “Shop Now” or “Learn More”, Collection Ads give businesses a great way to increase sales and drive revenue. Whether you’re looking to promote a new product line or highlight your bestsellers, Collection Ads are a must-try option for advertisers on Facebook.

Lead Generation Ads

Lead generation ads are a great way to collect customer information such as email addresses or phone numbers. These ads typically include a form that users can fill out with their information in exchange for a free resource or discount. When creating lead generation ads, it’s important to make sure that the ad copy and offer are compelling enough to encourage users to provide their information.

A/B Testing

A/B testing is a method of comparing two different versions of an ad to see which one performs better. By testing different variables such as ad copy, images, or targeting options, businesses can optimize their ad campaigns for better performance. When conducting A/B tests, it’s important to test only one variable at a time to accurately measure the impact of each change.

4. Instant Experience Ads (formerly known as Canvas Ads)

Instant Experience Ads (formerly known as Canvas Ads)

The fourth way to advertise on Facebook is through the exciting and interactive format of Instant Experience Ads. Formerly known as Canvas Ads, these mobile-exclusive ads offer users a full-screen experience with up to 20 images or videos. With the high social media app usage rate among users, these ads are a great way to grab their attention and showcase your brand or product.

The ad creation process involves customizing your ad set’s audience, budget, and other aspects. These ads offer a unique way to showcase your brand, and the interactive nature of the format ensures user engagement. Are you ready to take your advertising to the next level with Instant Experience Ads? Keep reading to explore other ways to advertise on Facebook.

5. Sponsored Posts

Sponsored Posts

Excitedly, the fifth way to advertise on Facebook is through sponsored posts. These posts appear in users’ timelines just like any other post, but are boosted to reach a larger audience. With different ad units to choose from, including video ads, customer offers, carousel images, and page likes, advertisers can choose the best format to suit their goals. Sponsored posts can also help businesses tell stories through videos or blog posts, making for powerful content that benefits both the organization and the sponsor.

And with the post-click sequence powered by Instant Experience seamlessly takes the user to the product page. Adding sponsored posts to your ad campaign can be a game changer in reaching your target audience effectively.

6. Sponsored Stories

Sponsored Stories

Sponsored Stories are a fantastic way to boost engagement on your Facebook page. As the sixth item on our list of the top 10 ways to advertise on Facebook, sponsored stories offer a unique approach to promoting your brand. By displaying a user’s interaction with your page to their friends, you can increase social proof and drive more engagement. Pair this with other advertising methods like image and video, carousel, and instant experience ads, and you have a winning combination for success in social media marketing.

Pay attention to the power of sponsored stories when putting together your Facebook advertising strategy.

7. Event Promotion

Event Promotion

When it comes to promoting events on social media, Facebook is a game-changer. That’s why Event Promotion is included in our top 10 ways to advertise on Facebook. With specific targeting options for events, this powerful platform can help fill your virtual seats or boost attendance at your in-person gatherings. Utilize Facebook’s ad manager to create Sponsored Posts, Sponsored Stories, and even Offer Ads to promote your event to a wider audience.

Take advantage of the Event Promotion feature, which is specifically designed to help users promote events and reach the right attendees. And of course, remember to send engaging social media posts and visual assets promoting the event to your key partners, encouraging them to share with their networks. With Facebook, the possibilities for event promotion are limitless!

8. Offer Ads

Offer Ads

Offer Ads are an excellent way to promote your business on Facebook. These ads allow businesses to create a special promotion or sale of their products or services directly on the social media platform. Offer Ads also provide a compelling CTA (call-to-action) button that encourages users to claim the promotion or take advantage of the limited-time offer. This type of ad is great for attracting new customers or encouraging previous customers to make repeat purchases.

By using Offer Ads, businesses can increase engagement with their target audience and drive sales directly from their Facebook page. So, if you want to boost your sales and attract new customers, try Offer Ads on Facebook. Your business will thank you!

9. Dynamic Product Ads

Dynamic Product Ads

Dynamic Product Ads (DPA) are an exceptional way for advertisers to showcase their products to potential customers. Unlike traditional static ads, DPAs use dynamic technology to deliver highly personalized ads to users based on their browsing behavior, interests, and preferences. As mentioned earlier, the set-up for DPAs can seem daunting to some, but with a bit of guidance, it can be a very effective tool for a marketer. Also, discount brands can benefit the most from DPAs by using this feature to highlight their competitive prices in comparison to leading competitors. DPAs are a way for advertisers to ensure their customers are staying informed about their latest products and relevant promotions.

By incorporating DPA into their ad campaign, advertisers can attract more customers with its ability to reach and convert potential leads faster. All in all, dynamic product ads are a game-changer in the world of personalized advertising, and any marketer would be missing out by not giving them a try.

Retargeting Ads

And last but not least, the highly effective technique of retargeting ads. By utilizing Facebook’s custom audience feature, you can target users who have already shown interest in your products or services. With a retargeting ad, you have a 76% greater chance of getting clicks compared to regular display ads. In fact, the click-through rate of a retargeting ad is 10 times higher!

Retargeting ads allow you to showcase your best-selling products and can even increase conversion rates. By incorporating A/B testing, you can ensure your ads are optimized for the greatest success. It’s a tried-and-true marketing strategy that should be noticed. So, give your business the boost it deserves and add retargeting ads to your Facebook advertising campaign.

Lookalike Audiences

Lookalike audiences are groups of users who are similar to your existing customers and therefore more likely to be interested in your products or services. To create a lookalike audience, you’ll need to upload a list of your existing customers to Facebook. Facebook will then use this list to find users who share similar interests, demographics, and behaviors.



In conclusion, the power of advertising on Facebook must be considered. The various methods available to businesses to reach their target audience are impressive, with image and video ads being the most popular.

However, the ability to use the dynamic product and retargeting ads ensures that businesses can maximize their marketing efforts on the platform. By using Collection ads, Instant Experience ads, and sponsored posts, businesses can also enhance the user experience, increasing the chances of engagement and, ultimately, conversion.

Facebook has become a vital tool in the digital age for small businesses and established brands alike to get their messages across effectively and efficiently. With these top 10 ways to advertise on Facebook, it’s no wonder that businesses are seeing great results and experiencing growth like never before!


Facebook Advertising FAQs

What is the best way to Facebook advertise?

The best way to advertise on Facebook depends on your advertising goals and target audience. Some effective ways include using eye-catching visuals, targeting specific audiences, and using engaging copy and call-to-actions.

How do beginners advertise on Facebook?

Beginners can advertise on Facebook by creating a Facebook business page, setting up a Facebook Ads Manager account, selecting an ad objective, creating an ad, and targeting their desired audience. Facebook offers a range of resources and tutorials for beginners to get started.

How do I advertise on Facebook for free?

While advertising on Facebook does require a budget, you can still promote your business on the platform for free by sharing engaging content on your business page, joining relevant Facebook groups, and engaging with your audience through comments and messages.

How do I advertise a post on Facebook?

To advertise a post on Facebook, you can go to your business page, select the post you want to promote, and click the “Boost Post” button. From there, you can set your ad budget, audience targeting, and ad placement options.

What is the favorite most recommended way to advertise on Facebook?

The most recommended way to advertise on Facebook depends on your specific business goals and target audience. However, some popular and effective ways include using video ads, retargeting ads, and carousel ads.

What are the 4 main types of Facebook ads?

The 4 main types of Facebook ads are image ads, video ads, carousel ads, and slideshow ads.

What is the most effective form of Facebook ads?

The most effective form of Facebook ads depends on your specific advertising goals and target audience. However, some popular and effective forms include video ads, retargeting ads, and carousel ads.

What are the 4 pillars of ads system?

The 4 pillars of Facebook’s ads system are audience, placement, budget, and creative.

What type of ads are most effective on Facebook?

The type of ads that are most effective on Facebook depends on your specific advertising goals and target audience. However, some popular and effective types include video ads, retargeting ads, and carousel ads.


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